Privacy policy

Privacy Policy

Last updated: 16 September 2026

Purely Desi is operated by Shree Sankalp Dairy Private Limited. This Privacy Policy explains how we collect, use and share personal information when you visit https://thepurelydesi.com, place an order, contact us or interact with our services.

In this policy, “Purely Desi,” “we,” “our” and “us” refer to Shree Sankalp Dairy Private Limited.

1. Information We Collect

The information we collect depends on how you interact with us.

Information you provide

When you place an order, create an account, subscribe to updates or contact us, we may collect:

  • Your name, email address and telephone number.

  • Your billing address, delivery address and PIN code.

  • Products ordered, selected quantities and order instructions.

  • Messages, feedback and information provided when requesting support.

  • Photographs or videos you submit for a damaged, incorrect or missing-product complaint.

  • Your communication preferences and consent choices.

If you provide another person’s details for a gift delivery, please ensure you have permission to share those details with us.

Payment and transaction information

We receive information needed to confirm and manage transactions, such as payment status, transaction references, payment method, order value and refund status.

Payment credentials are handled through the payment provider used at checkout. Please do not send card security codes, banking passwords or payment OTPs through our contact forms, email or WhatsApp.

Information collected during website use

Our website and integrated services may collect:

  • IP address, browser type and device information.

  • Pages and products viewed.

  • Referring websites and interactions with website features.

  • Cookie identifiers and similar technical information.

  • Cart activity and checkout interactions.

2. How We Use Your Information

We use personal information for the following purposes:

  • Order fulfilment: To confirm orders, process payments, arrange delivery and provide tracking updates.

  • Customer support: To answer enquiries and handle cancellations, complaints, replacements and refunds.

  • Account services: To provide account access and order-related features.

  • Website operation: To maintain shopping-cart functionality, troubleshoot errors and improve usability.

  • Security: To investigate suspicious activity, prevent misuse and protect transactions.

  • Measurement and marketing: To understand website activity, measure campaigns and send promotional communications where permitted and subject to applicable consent requirements.

  • Business and legal records: To maintain invoices, transaction records and other information required for accounting, dispute resolution or legal obligations.

Where consent is required for a particular use, we will request it separately. This Privacy Policy does not replace that consent request.

3. Who We Share Information With

We share relevant information with service providers and other recipients when needed for the purposes described in this policy.

These may include:

  • Shopify, which provides the ecommerce platform supporting our website and checkout.

  • Payment providers, including Razorpay, to process payments, verify transaction status and manage refunds.

  • Courier and fulfilment partners, to deliver orders and provide shipment updates.

  • Technology and support providers, to host services, operate website features and manage customer communications.

  • Analytics and advertising providers, where these services are enabled, subject to applicable consent requirements and your choices.

  • Professional advisers or authorities, where necessary for accounting, legal obligations, investigations or protecting legal rights.

If our business undergoes a merger, acquisition or transfer, relevant information may be transferred as part of that process, subject to applicable requirements.

For information about Shopify’s and Razorpay’s own processing practices, please read:

4. Cookies, Analytics and Advertising

Cookies and similar technologies help our website remember information and support its features.

They may be used for:

  • Essential functions such as shopping carts, checkout and security.

  • Remembering preferences.

  • Understanding how visitors use the website.

  • Measuring advertising results and supporting relevant advertising, where enabled.

Where required, we will request consent before using non-essential cookies or similar tracking technologies.

You can manage cookies through your browser settings and, where available, through the website’s cookie-preference controls. Blocking essential cookies may affect shopping or checkout functionality.

Some integrated services, including embedded media and advertising tools, may collect information directly from your browser under their own privacy policies.

5. Order Updates and Promotional Messages

We may use your contact information to send order confirmations, delivery updates, payment-related notices and responses to support requests.

Promotional messages are separate from essential order communications. Where required, we will obtain your consent before sending promotional emails, SMS or WhatsApp messages.

You can ask us to stop promotional communications by using an unsubscribe option provided in the message or contacting shreesankalpfarms@gmail.com.

Opting out of marketing does not prevent us from sending necessary communications about an existing order or support request.

6. How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purpose for which it was collected.

Retention periods depend on factors such as:

  • Whether an order, refund or complaint remains open.

  • Whether you maintain an account with us.

  • Applicable accounting, tax and record-keeping requirements.

  • Fraud prevention and the handling of disputes or legal claims.

When information is no longer required, we will delete it or make it no longer identifiable, subject to applicable requirements and backup-retention processes.

7. Keeping Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no internet transmission or storage system can be guaranteed completely secure.

Please keep account-access credentials confidential. If you suspect misuse of your account or information connected with our store, contact us using the details below.

8. Processing Outside India

Our technology providers may store or process information in India and other countries where they operate.

Where personal information is transferred internationally, we will follow applicable requirements and use appropriate safeguards where required.

9. Your Choices and Privacy Requests

You may contact us to:

  • Ask about the personal information we hold about you and its use.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of information that is no longer needed.

  • Withdraw consent where processing depends on your consent.

  • Stop promotional communications.

  • Raise a concern about how your information is handled.

We will consider and respond to requests in accordance with applicable law. We may need to verify your identity before acting on a request and will ask only for information reasonably necessary for verification.

Some information may need to be retained for legal obligations, transaction records or unresolved disputes. If we cannot fulfil a request fully, we will explain the reason.

Withdrawing consent may affect services that depend on the relevant information. It does not affect processing already lawfully carried out before withdrawal.

10. Children’s Information

Our website is intended for a general audience, and purchases should be made by adults or under the supervision of a parent or legal guardian.

We do not seek to collect children’s personal information for marketing. Where processing a child’s information requires parental consent under applicable law, that consent must be obtained.

If you believe a child has provided personal information without the necessary permission, please contact us so we can review the matter and take appropriate action.

11. External Websites and Services

Our website may link to social-media platforms, marketplaces or other external websites.

Information you provide directly to those services is governed by their privacy policies. Please review their policies before sharing personal information.

12. Changes to This Policy

We may update this Privacy Policy when our services, data practices or applicable requirements change.

The updated version will appear on this page with a revised “Last updated” date. Where required, we will provide additional notice and obtain fresh consent for relevant changes.

13. Contact Us

For privacy questions, requests or complaints, please contact:

Purely Desi — Shree Sankalp Dairy Private Limited

Email: shreesankalpfarms@gmail.com
Phone / WhatsApp: +91 7494-888101
Address: Village Bihta, Sub-Tehsil Saha, Tehsil Barara, District Ambala, Haryana — 133101, India
Support hours: Monday to Saturday, 9:00 AM–7:00 PM IST

Please use “Privacy Request” or “Privacy Complaint” in your email subject and briefly describe your concern. Include an order reference only if it is relevant. Please do not include passwords, payment OTPs or full card details.